Date: September
8, 2003
Miami
Beach Web Site Recognized with National Award
Miami
Beach, FL – The City of Miami Beach was honored, last week, with the
City-County Communications and Marketing Association (3CMA) Savvy
Award for its Web site. The 3CMA Savvy Awards honor creative marketing
and communications. The City was recognized in the Best Technology
Services – Web Sites (population 55,000 to 160,000) category.
The award judges
said, “There wasn’t anything not to like about this entry. Pleasing
design, well-considered organization, as well as a good use of graphics
to grab and hold attention, many options for contacting/providing
feedback, and a wide array of online services in their “virtual city
hall” (in particular, they have an online request system that provides
tracking capability). All in all, it is a good role model for any
municipality regardless of population or geographic location. From
a marketing standpoint the “What’s New” section on the home page is
great to draw visitors in to see current news in an exciting format.”
In early 2003,
the City of Miami Beach’s Web site moved to a “Better Place” with
a new URL address (www.miamibeachfl.gov) and a redesign that included
an expanded visitor information section, easier navigation, bilingual
headings, enhanced electronic Web solutions such as a secure online
request and survey application, live video streaming, permitting,
registration and payment modules, and expanded content management
capabilities.
The Savvy Awards
competition is sponsored by the City-County Communications and Marketing
Association (3CMA) and is held in cooperation with the National League
of Cities. The Savvy Awards program incorporates the prestigious City
Hall Public Information Awards Competition, sponsored for 17 years
by City Hall Communications. The awards recognize outstanding local
government achievements in communications, public sector marketing
and citizen-government relationships. The Savvies salute skilled and
effective city, county and agency professionals who have creatively
planned and carried successful innovations.
Also honored in
the category were the Silver Circle Award to the City of Fort Lauderdale,
Florida and Award of Excellence to the Employment Resource Center
of Wood County, Ohio.
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