City of Miami Beach

Date: September 8, 2003

Miami Beach Web Site Recognized with National Award

Miami Beach, FL – The City of Miami Beach was honored, last week, with the City-County Communications and Marketing Association (3CMA) Savvy Award for its Web site. The 3CMA Savvy Awards honor creative marketing and communications. The City was recognized in the Best Technology Services – Web Sites (population 55,000 to 160,000) category.

The award judges said, “There wasn’t anything not to like about this entry. Pleasing design, well-considered organization, as well as a good use of graphics to grab and hold attention, many options for contacting/providing feedback, and a wide array of online services in their “virtual city hall” (in particular, they have an online request system that provides tracking capability). All in all, it is a good role model for any municipality regardless of population or geographic location. From a marketing standpoint the “What’s New” section on the home page is great to draw visitors in to see current news in an exciting format.”

In early 2003, the City of Miami Beach’s Web site moved to a “Better Place” with a new URL address (www.miamibeachfl.gov) and a redesign that included an expanded visitor information section, easier navigation, bilingual headings, enhanced electronic Web solutions such as a secure online request and survey application, live video streaming, permitting, registration and payment modules, and expanded content management capabilities.

The Savvy Awards competition is sponsored by the City-County Communications and Marketing Association (3CMA) and is held in cooperation with the National League of Cities. The Savvy Awards program incorporates the prestigious City Hall Public Information Awards Competition, sponsored for 17 years by City Hall Communications. The awards recognize outstanding local government achievements in communications, public sector marketing and citizen-government relationships. The Savvies salute skilled and effective city, county and agency professionals who have creatively planned and carried successful innovations.

Also honored in the category were the Silver Circle Award to the City of Fort Lauderdale, Florida and Award of Excellence to the Employment Resource Center of Wood County, Ohio.

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