{"id":396719,"date":"2026-02-25T17:05:45","date_gmt":"2026-02-25T22:05:45","guid":{"rendered":"https:\/\/www.miamibeachfl.gov\/?p=396719"},"modified":"2026-02-25T17:05:45","modified_gmt":"2026-02-25T22:05:45","slug":"toni-pons-a-spanish-footwear-brand-stepping-into-miami-beach","status":"publish","type":"post","link":"https:\/\/www.miamibeachfl.gov\/es\/toni-pons-a-spanish-footwear-brand-stepping-into-miami-beach\/","title":{"rendered":"TONI PONS: UNA MARCA DE CALZADO ESPA\u00d1OLA QUE LLEGA A MIAMI BEACH"},"content":{"rendered":"<img decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/8B7A8809-1024x683.jpg\" alt=\"A group of people pose behind a large white ribbon at a ribbon-cutting ceremony outside a warmly lit storefront. Two staff members stand at either end holding the ribbon, while several attendees, including a woman in a pink floral dress, smile in the doorway. The setting is the Toni Pons retail space with soft golden lighting and decorative displays inside.\" itemprop=\"image\" height=\"683\" width=\"1024\" title=\"GRAN INAUGURACI\u00d3N DE TONI PONS\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p>The Women&#8217;s History Month 2026 theme is &#8220;Leading the Change: Women Shaping a Sustainable Future&#8221;. This theme recognizes women who are reimagining and rebuilding systems to ensure long-term sustainability across environmental, economic, social, and educational sectors.<\/p>\n<p>Every March, Women&#8217;s History Month arrives like a tide-steady, powerful, and full of stories that deserve to be heard. But on Miami Beach, this month is more than a national observance. It&#8217;s a mirror held up to the city&#8217;s soul, reflecting the women who have shaped its culture, powered its economy, and infused its streets with creativity, resilience, and ambition. For Miami Beach businesses, honoring Women&#8217;s History Month is not just a gesture. It is a responsibility. It is an opportunity. And, more than anything, it is a celebration of the people who make this city extraordinary.<\/p>\n<p>Camine por Collins Avenue, Espa\u00f1ola Way, 41<sup>calle<\/sup> Calle, 71<sup>calle<\/sup> Street, Washington Avenue, Ocean Drive o Lincoln Road, y lo sentir\u00e1s: el pulso de una ciudad construida sobre el emprendimiento. Las mujeres est\u00e1n en el centro de esa energ\u00eda. Las mujeres son:<\/p>\n<ul>\n<li>restauradores que mezclan sabores de su herencia en platos que se convierten en leyendas locales;<\/li>\n<li>propietarios de boutiques que crean espacios que se sienten como en casa;<\/li>\n<li>directores de hotel que convierten la hospitalidad en una forma de arte;<\/li>\n<li>artistas, dise\u00f1adores y creadores que dan a Miami Beach su est\u00e9tica inconfundible; y mucho m\u00e1s.<\/li>\n<\/ul>\n<p>Los negocios dirigidos por mujeres no son un nicho en Miami Beach. Son un motor, y cuando la ciudad los apoya, toda la comunidad prospera.<\/p>\n<p>Women&#8217;s History Month gives Miami Beach businesses a platform to spotlight the women who have shaped their journeys, whether they are founders, employees, mentors, and\/or community leaders.<\/p>\n<p>Estas historias importan porque:<\/p>\n<ul>\n<li>Inspirar a la pr\u00f3xima generaci\u00f3n de emprendedores;<\/li>\n<li>fortalecer el orgullo comunitario; y<\/li>\n<li>recu\u00e9rdanos que el progreso lo construyen las personas que se atreven a seguir adelante.<\/li>\n<\/ul>\n<p>Cuando una cafeter\u00eda local comparte la historia de la abuela que ense\u00f1\u00f3 a su due\u00f1a a hornear, o una galer\u00eda destaca el trabajo de una artista emergente, se crea una conexi\u00f3n que va m\u00e1s all\u00e1 del comercio. Se vuelve personal, emocional y humana; esto es lo que hace que residentes, visitantes y turistas regresen.<\/p>\n<p>Consumers today want to support brands with purpose. They want to know their dollars uplift real people and real stories. In a city where tourism and local culture intertwine, authenticity is currency. Women&#8217;s History Month gives businesses a chance to show who they are and what they stand for.<\/p>\n<p>Desarrollo Econ\u00f3mico se reuni\u00f3 con Lili Pons, propietaria de Toni Pons, para analizar la raz\u00f3n de abrir una tienda insignia en Estados Unidos.<\/p>\n<p>Toni Pons, recientemente inaugurada en Lenox Avenue 1656, es una marca espa\u00f1ola de calzado centrada en la sostenibilidad, utilizando materiales naturales como yute, algod\u00f3n, lino y rafia. M\u00e1s de 90% de sus colecciones incorporan estos materiales ecol\u00f3gicos. Priorizan la artesan\u00eda, utilizando piel certificada por el Leather Working Group y ofreciendo opciones de tejidos reciclados para minimizar el impacto ambiental.<\/p>\n<p>Con m\u00e1s de 75 a\u00f1os de tradici\u00f3n, inspirada en la artesan\u00eda, la comodidad y el dise\u00f1o atemporal, la marca comenz\u00f3 como una empresa familiar especializada en alpargatas artesanales y, con el paso de los a\u00f1os, evolucion\u00f3 fiel a sus ra\u00edces. La marca se inspir\u00f3 en llevar un estilo de vida mediterr\u00e1neo de elegancia natural, materiales naturales y un dise\u00f1o que prioriza la comodidad a un mercado que valora tanto la calidad como el estilo.<\/p>\n<p><strong>\u00bfQu\u00e9 hace que Toni Pons sea \u00fanico en comparaci\u00f3n con otras zapater\u00edas en Miami Beach?<\/strong><\/p>\n<p>Al preguntarle sobre el concurso de Miami Beach, Lili coment\u00f3 que Toni Pons destaca por su aut\u00e9ntica artesan\u00eda y su fuerte identidad espa\u00f1ola. Cada par refleja la tradici\u00f3n de las t\u00e9cnicas artesanales, en especial las ic\u00f3nicas suelas de yute. A diferencia de muchas marcas de producci\u00f3n en masa, la marca se centra en materiales naturales, un dise\u00f1o que prioriza la comodidad y siluetas atemporales que trascienden las tendencias de temporada. Los zapatos Toni Pons est\u00e1n dise\u00f1ados para que se sientan tan bien como lucen.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/miami_5-240x300.jpg\" alt=\"\" width=\"277\" height=\"347\" data-warning=\"Missing alt text\" \/>\n<p><strong>\u00bfCuales son tus zapatos caracter\u00edsticos?<\/strong><\/p>\n<p>Nuestros zapatos insignia son alpargatas artesanales. Desde las cl\u00e1sicas alpargatas de cu\u00f1a hasta las planas y las sandalias de plataforma, los dise\u00f1os son la esencia de la marca. Nuestras alpargatas con lazo, las atemporales sandalias de piel y las c\u00f3modas cu\u00f1as combinan elegancia con un estilo vers\u00e1til para todo el d\u00eda y son igual de exitosas. Nuestros zapatos se adaptan a la perfecci\u00f3n tanto a las tardes de playa como a las elegantes salidas nocturnas.<\/p>\n<p><strong>\u00bfPor qu\u00e9 tomaste la atrevida decisi\u00f3n de mudarte a Miami Beach?<\/strong><\/p>\n<p>Miami Beach es el lugar ideal para Toni Pons. Su vibrante energ\u00eda, su p\u00fablico internacional y su clima c\u00e1lido durante todo el a\u00f1o se complementan a la perfecci\u00f3n con nuestro esp\u00edritu mediterr\u00e1neo. El estilo de vida, relajado pero sofisticado, complementa nuestra marca. Miami Beach es din\u00e1mica, global y en constante evoluci\u00f3n. Atrae tanto a turistas como a residentes que aprecian la moda, el dise\u00f1o y las marcas que marcan un estilo de vida. Su vibrante oferta comercial, su hermoso entorno y su diversidad cultural la convierten en un lugar atractivo para el desarrollo de negocios innovadores.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/IMG_0100-225x300.png\" alt=\"\" width=\"291\" height=\"388\" data-warning=\"Missing alt text\" \/>\n<p><strong>\u00bfNos puedes compartir tu experiencia abriendo en Miami Beach?<\/strong><\/p>\nOpening a franchise has been both exciting and rewarding. It requires careful planning, a strong understanding of the local market, and a deep respect for the brand&#8217;s DNA. Balancing global identity with local culture is key. Building the right team and creating an immersive brand experience in-store makes a difference.\n<p><strong>\u00bfQu\u00e9 consejo le dar\u00eda a las empresas que est\u00e9n considerando abrir su primera tienda insignia en Estados Unidos?<\/strong><\/p>\n<p>Comprenda a fondo su mercado y tenga clara la identidad de su marca. El mercado estadounidense es competitivo y valora la autenticidad y una narrativa s\u00f3lida. Invierta en la ubicaci\u00f3n, la experiencia del cliente y el desarrollo de una comunidad. Una tienda insignia debe ser una expresi\u00f3n f\u00edsica de los valores de la marca.<\/p>\n<p><strong>\u00bfC\u00f3mo se relaciona Toni Pons con la comunidad local?<\/strong><\/p>\n<p>We plan to collaborate with local creatives, stylists, influencers and community events to create meaningful connections. Toni Pons is about lifestyle, not just footwear. We want to host in-store events, seasonal launches, and styling sessions that celebrate Miami Beach&#8217;s vibrant culture and international flair. We are planning special launch events, seasonal promotions, and exclusive previews of new collections. Customers can expect curated experiences that highlight our Mediterranean roots while celebrating Miami&#8217;s unique energy.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/8B7A8866-1-200x300.jpg\" alt=\"\" width=\"251\" height=\"377\" data-warning=\"Missing alt text\" \/>\n<p><strong>\u00bfC\u00f3mo evolucionar\u00e1 Toni Pons en los pr\u00f3ximos a\u00f1os?<\/strong><\/p>\n<p>Vemos que Toni Pons contin\u00faa creciendo en EE. UU., manteniendo su esencia artesanal. La innovaci\u00f3n en comodidad, sostenibilidad y dise\u00f1o seguir\u00e1 siendo fundamental para nuestra evoluci\u00f3n. Nuestro objetivo es fortalecer nuestra presencia en mercados globales clave, ampliar las experiencias comunitarias y seguir compartiendo el estilo de vida mediterr\u00e1neo con clientes de todo el mundo.<\/p>\n<p>Women&#8217;s History Month Miami Beach is \u00a0a call to celebrate, support and elevate.\u00a0 Miami Beach thrives because of its diversity, its creativity, and its relentless forward motion. Women have always been at the center of that story, even when history didn&#8217;t write their names down.<\/p>\n<p>This month invites every business-big or small-to help rewrite that narrative. To shine a light. To amplify voices. To honor the women who built this city and those who are shaping its future.<\/p>\n<p>Because when Miami Beach celebrates women, it doesn&#8217;t just remember history.<\/p>\n<p>Lo hace.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Women&#8217;s History Month 2026 theme is &#8220;Leading the Change: Women Shaping a Sustainable Future&#8221;. This theme recognizes women who [&hellip;]<\/p>\n","protected":false},"author":245,"featured_media":396720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_searchwp_excluded":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-396719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TONI PONS: A SPANISH FOOTWEAR BRAND STEPPING INTO MIAMI BEACH - City of Miami Beach<\/title>\n<meta name=\"description\" content=\"Toni Pons, a Spanish footwear brand making its mark in Miami Beach, joins the city\u2019s thriving network of women-led businesses driving growth, innovation, and sustainability. 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