{"id":238590,"date":"2023-01-03T15:40:28","date_gmt":"2023-01-03T20:40:28","guid":{"rendered":"https:\/\/www.miamibeachfl.gov\/?page_id=238590"},"modified":"2024-11-18T13:02:24","modified_gmt":"2024-11-18T18:02:24","slug":"january-2023-business-spotlight-celmas-dry-cleaners","status":"publish","type":"page","link":"https:\/\/www.miamibeachfl.gov\/fr\/spotlight\/january-2023-business-spotlight-celmas-dry-cleaners\/","title":{"rendered":"Pleins feux sur l&#039;entreprise \u2013 Nettoyage \u00e0 sec Celmas (janvier 2023)"},"content":{"rendered":"<p><b>Pressing Celmas \u2013 Une entreprise pleine de brillance<\/b><\/p>\r\n<p>Simona Quispe, propri\u00e9taire de Celmas Dry Cleaners, travaille \u00e0 Miami Beach depuis les ann\u00e9es 80. Originaire de Bolivie, Simona a d\u00e9m\u00e9nag\u00e9 dans le sud de la Floride et a trouv\u00e9 son premier emploi dans un pressing situ\u00e9 \u00e0 Collins Avenue et 27<sup>\u00e8me<\/sup> Rue. Avec peu ou pas d&#039;exp\u00e9rience dans le secteur du pressing, Simona a trouv\u00e9 sa passion et s&#039;est efforc\u00e9e de d\u00e9velopper ses comp\u00e9tences op\u00e9rationnelles et manag\u00e9riales sur le terrain. Quelques ann\u00e9es plus tard, son patron l&#039;a contact\u00e9e pour lui annoncer son d\u00e9part \u00e0 l&#039;\u00e9tranger et lui a propos\u00e9 de reprendre le pressing. Cette immigrante fi\u00e8re et d\u00e9termin\u00e9e, qui se d\u00e9crivait comme une personne audacieuse, a saisi l&#039;occasion, a emprunt\u00e9 l&#039;argent pour racheter l&#039;entreprise et n&#039;a jamais regrett\u00e9 son choix.<\/p>\r\n<p>Situ\u00e9e au 4111, avenue Sheridan, la blanchisserie Celmas est au service de la communaut\u00e9 depuis plus de 25 ans. Elle propose une gamme compl\u00e8te de services, dont le nettoyage \u00e0 sec et la blanchisserie professionnels, la couture et les retouches, ainsi que la r\u00e9paration d&#039;accessoires et de chaussures. Forte d&#039;une vision et d&#039;une mission uniques et cr\u00e9atives, Celmas vise l&#039;excellence, un service client de qualit\u00e9 et une valeur ajout\u00e9e pour la communaut\u00e9.<\/p>\r\n<p>Comme beaucoup, le pressing Celmas n&#039;a pas \u00e9chapp\u00e9 aux cons\u00e9quences n\u00e9gatives de la pand\u00e9mie mondiale. Heureusement, Simona a trouv\u00e9 un r\u00e9pit gr\u00e2ce au programme de subventions d&#039;urgence pour le remboursement des petites entreprises de la Ville de Miami Beach (Coronavirus Emergency Small Business Reimbursement Grant), une initiative destin\u00e9e \u00e0 aider les entreprises touch\u00e9es par la pand\u00e9mie. Fort heureusement, le pressing Celmas est rest\u00e9 ouvert, malgr\u00e9 une baisse significative de ses ventes. Cette subvention a permis \u00e0 Simona de payer une partie de son loyer et d&#039;acqu\u00e9rir des \u00e9quipements plus performants.<\/p>\r\n<p>En participant au programme de Miami Beach, Simona a \u00e9galement b\u00e9n\u00e9fici\u00e9 de l&#039;accompagnement de Prospera, une organisation \u00e0 but non lucratif qui accompagne les entreprises souhaitant p\u00e9renniser leur activit\u00e9 et prosp\u00e9rer en leur apprenant \u00e0 se concentrer et \u00e0 prioriser leurs objectifs et leurs op\u00e9rations. Gr\u00e2ce \u00e0 un accompagnement personnalis\u00e9 et personnalis\u00e9 d&#039;un consultant de Prospera, Simona a d\u00e9couvert l&#039;importance d&#039;une strat\u00e9gie de marketing digital pour promouvoir son entreprise en ligne et attirer de nouveaux clients tout en fid\u00e9lisant ses clients existants. Simona a particip\u00e9 aux webinaires en espagnol sur la continuit\u00e9 des activit\u00e9s, anim\u00e9s par la Ville de Miami Beach et Prospera. Ces webinaires l&#039;ont aid\u00e9e \u00e0 d\u00e9velopper des strat\u00e9gies de r\u00e9silience qui lui permettront de mieux se pr\u00e9parer aux impr\u00e9vus futurs.<\/p>\r\n<p>Prospera a collabor\u00e9 avec Simona pour identifier et orienter des services tels que des formations, des conseils d&#039;affaires avanc\u00e9s et l&#039;acc\u00e8s au capital. Cette strat\u00e9gie renforce la capacit\u00e9 de Celmas Dry Cleaners \u00e0 cro\u00eetre, prosp\u00e9rer et contribuer \u00e0 l&#039;\u00e9cosyst\u00e8me des petites entreprises de Miami Beach.<\/p>","protected":false},"excerpt":{"rendered":"<p>CELMAS DRY CLEANERS &#8211; A Business Full of Shine Simona Quispe, owner of Celmas Dry Cleaners, has been working in [&hellip;]<\/p>\n","protected":false},"author":222,"featured_media":0,"parent":253255,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_searchwp_excluded":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-238590","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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