{"id":396719,"date":"2026-02-25T17:05:45","date_gmt":"2026-02-25T22:05:45","guid":{"rendered":"https:\/\/www.miamibeachfl.gov\/?p=396719"},"modified":"2026-02-25T17:05:45","modified_gmt":"2026-02-25T22:05:45","slug":"toni-pons-a-spanish-footwear-brand-stepping-into-miami-beach","status":"publish","type":"post","link":"https:\/\/www.miamibeachfl.gov\/fr\/toni-pons-a-spanish-footwear-brand-stepping-into-miami-beach\/","title":{"rendered":"TONI PONS : UNE MARQUE DE CHAUSSURES ESPAGNOLE QUI S&#039;INSTALLE \u00c0 MIAMI BEACH"},"content":{"rendered":"<img decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/8B7A8809-1024x683.jpg\" alt=\"A group of people pose behind a large white ribbon at a ribbon-cutting ceremony outside a warmly lit storefront. Two staff members stand at either end holding the ribbon, while several attendees, including a woman in a pink floral dress, smile in the doorway. The setting is the Toni Pons retail space with soft golden lighting and decorative displays inside.\" itemprop=\"image\" height=\"683\" width=\"1024\" title=\"GRANDE OUVERTURE DE TONI PONS\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p>The Women&#8217;s History Month 2026 theme is &#8220;Leading the Change: Women Shaping a Sustainable Future&#8221;. This theme recognizes women who are reimagining and rebuilding systems to ensure long-term sustainability across environmental, economic, social, and educational sectors.<\/p>\n<p>Every March, Women&#8217;s History Month arrives like a tide-steady, powerful, and full of stories that deserve to be heard. But on Miami Beach, this month is more than a national observance. It&#8217;s a mirror held up to the city&#8217;s soul, reflecting the women who have shaped its culture, powered its economy, and infused its streets with creativity, resilience, and ambition. For Miami Beach businesses, honoring Women&#8217;s History Month is not just a gesture. It is a responsibility. It is an opportunity. And, more than anything, it is a celebration of the people who make this city extraordinary.<\/p>\n<p>Descendez Collins Avenue, Espa\u00f1ola Way, 41<sup>St<\/sup> Rue, 71<sup>St<\/sup> Rue, avenue Washington, Ocean Drive ou Lincoln Road, et vous le sentirez, le pouls d&#039;une ville b\u00e2tie sur l&#039;entrepreneuriat. Les femmes sont au c\u0153ur de cette \u00e9nergie. Les femmes sont\u00a0:<\/p>\n<ul>\n<li>Des restaurateurs qui m\u00ealent les saveurs de leur h\u00e9ritage \u00e0 des plats devenus des l\u00e9gendes locales ;<\/li>\n<li>Des propri\u00e9taires de boutiques qui cr\u00e9ent des espaces o\u00f9 l&#039;on se sent comme chez soi ;<\/li>\n<li>Les directeurs d&#039;h\u00f4tels qui transforment l&#039;hospitalit\u00e9 en un art ;<\/li>\n<li>Des artistes, des designers et des cr\u00e9ateurs qui conf\u00e8rent \u00e0 Miami Beach son esth\u00e9tique inimitable ; et bien plus encore.<\/li>\n<\/ul>\n<p>Les entreprises d\u00e9tenues et g\u00e9r\u00e9es par des femmes ne constituent pas une niche \u00e0 Miami Beach. Elles sont un moteur essentiel et, lorsque la ville les soutient, c&#039;est toute la communaut\u00e9 qui en profite.<\/p>\n<p>Women&#8217;s History Month gives Miami Beach businesses a platform to spotlight the women who have shaped their journeys, whether they are founders, employees, mentors, and\/or community leaders.<\/p>\n<p>Ces histoires sont importantes parce qu&#039;elles :<\/p>\n<ul>\n<li>inspirer la prochaine g\u00e9n\u00e9ration d&#039;entrepreneurs ;<\/li>\n<li>renforcer la fiert\u00e9 communautaire; et<\/li>\n<li>Rappelons-nous que le progr\u00e8s est l&#039;\u0153uvre de ceux qui ont os\u00e9 aller de l&#039;avant.<\/li>\n<\/ul>\n<p>Quand un caf\u00e9 du quartier raconte l&#039;histoire de la grand-m\u00e8re qui a appris \u00e0 son propri\u00e9taire \u00e0 faire du pain, ou qu&#039;une galerie met en lumi\u00e8re le travail d&#039;une jeune artiste prometteuse, cela cr\u00e9e un lien qui d\u00e9passe le simple cadre commercial. Ce lien devient personnel, \u00e9motionnel et humain, et c&#039;est ce qui fid\u00e9lise les habitants, les visiteurs et les touristes.<\/p>\n<p>Consumers today want to support brands with purpose. They want to know their dollars uplift real people and real stories. In a city where tourism and local culture intertwine, authenticity is currency. Women&#8217;s History Month gives businesses a chance to show who they are and what they stand for.<\/p>\n<p>Le service du d\u00e9veloppement \u00e9conomique s&#039;est entretenu avec Lili Pons, propri\u00e9taire de Toni Pons, pour discuter des raisons qui ont motiv\u00e9 l&#039;ouverture d&#039;un magasin phare aux \u00c9tats-Unis.<\/p>\n<p>Toni Pons a r\u00e9cemment ouvert ses portes au 1656 Lenox Avenue. Cette marque espagnole de chaussures privil\u00e9gie le d\u00e9veloppement durable et utilise des mat\u00e9riaux naturels comme le jute, le coton, le lin et le raphia. Plus de 90 % de ses collections int\u00e8grent ces mati\u00e8res \u00e9cologiques. La marque met l&#039;accent sur le savoir-faire artisanal, en utilisant du cuir certifi\u00e9 par le Leather Working Group et en proposant des options en tissu recycl\u00e9 afin de minimiser son impact environnemental.<\/p>\n<p>Forte d&#039;un h\u00e9ritage de plus de 75 ans, inspir\u00e9e par le savoir-faire artisanal, le confort et un design intemporel, la marque a vu le jour comme une entreprise familiale sp\u00e9cialis\u00e9e dans les espadrilles fabriqu\u00e9es \u00e0 la main. Au fil des ann\u00e9es, elle a \u00e9volu\u00e9 tout en restant fid\u00e8le \u00e0 ses origines. La marque a \u00e9t\u00e9 cr\u00e9\u00e9e pour offrir un style de vie m\u00e9diterran\u00e9en, alliant \u00e9l\u00e9gance naturelle, mati\u00e8res naturelles et confort optimal, \u00e0 un march\u00e9 qui appr\u00e9cie la qualit\u00e9 et le style.<\/p>\n<p><strong>Qu&#039;est-ce qui rend Toni Pons unique par rapport aux autres magasins de chaussures de Miami Beach\u00a0?<\/strong><\/p>\n<p>Interrog\u00e9e sur la concurrence \u00e0 Miami Beach, Lili a expliqu\u00e9 que Toni Pons se distingue par son savoir-faire authentique et sa forte identit\u00e9 espagnole. Chaque paire refl\u00e8te une tradition de techniques artisanales, notamment les semelles en jute embl\u00e9matiques. Contrairement \u00e0 de nombreuses marques de grande distribution, Toni Pons privil\u00e9gie les mat\u00e9riaux naturels, un design ax\u00e9 sur le confort et des lignes intemporelles qui transcendent les tendances saisonni\u00e8res. Les chaussures Toni Pons sont con\u00e7ues pour \u00eatre aussi agr\u00e9ables \u00e0 porter qu&#039;\u00e0 regarder.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/miami_5-240x300.jpg\" alt=\"\" width=\"277\" height=\"347\" data-warning=\"Missing alt text\" \/>\n<p><strong>Quelles sont vos chaussures f\u00e9tiches ?<\/strong><\/p>\n<p>Nos chaussures embl\u00e9matiques sont des espadrilles artisanales. Des espadrilles compens\u00e9es classiques aux mod\u00e8les plats, en passant par les sandales \u00e0 plateforme, ces cr\u00e9ations sont au c\u0153ur de l&#039;identit\u00e9 de la marque. Nos espadrilles \u00e0 ruban, nos sandales en cuir intemporelles et nos compens\u00e9es confortables allient \u00e9l\u00e9gance et confort tout au long de la journ\u00e9e et rencontrent le m\u00eame succ\u00e8s. Nos chaussures se portent aussi bien en apr\u00e8s-midi \u00e0 la plage qu&#039;en soir\u00e9e \u00e9l\u00e9gante.<\/p>\n<p><strong>Pourquoi avoir fait le choix audacieux de d\u00e9m\u00e9nager \u00e0 Miami Beach ?<\/strong><\/p>\n<p>Miami Beach est un choix id\u00e9al pour Toni Pons. Son \u00e9nergie vibrante, sa client\u00e8le internationale et son climat chaud toute l&#039;ann\u00e9e correspondent parfaitement \u00e0 notre esprit m\u00e9diterran\u00e9en. Le style de vie y est \u00e0 la fois d\u00e9contract\u00e9 et raffin\u00e9, et s&#039;accorde parfaitement avec notre marque. Miami Beach est une ville dynamique, cosmopolite et en constante \u00e9volution. Elle attire aussi bien les touristes que les r\u00e9sidents sensibles \u00e0 la mode, au design et aux marques ax\u00e9es sur un style de vie particulier. Son secteur commercial florissant, son cadre magnifique et sa diversit\u00e9 culturelle en font un lieu stimulant pour le d\u00e9veloppement d&#039;entreprises innovantes.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/IMG_0100-225x300.png\" alt=\"\" width=\"291\" height=\"388\" data-warning=\"Missing alt text\" \/>\n<p><strong>Pourriez-vous partager votre exp\u00e9rience d&#039;ouverture \u00e0 Miami Beach\u00a0?<\/strong><\/p>\nOpening a franchise has been both exciting and rewarding. It requires careful planning, a strong understanding of the local market, and a deep respect for the brand&#8217;s DNA. Balancing global identity with local culture is key. Building the right team and creating an immersive brand experience in-store makes a difference.\n<p><strong>Quels conseils donneriez-vous aux entreprises qui envisagent d&#039;ouvrir leur premier magasin phare aux \u00c9tats-Unis\u00a0?<\/strong><\/p>\n<p>Comprenez parfaitement votre march\u00e9 et d\u00e9finissez clairement l&#039;identit\u00e9 de votre marque. Le march\u00e9 am\u00e9ricain est concurrentiel et valorise l&#039;authenticit\u00e9 et un storytelling percutant. Investissez dans l&#039;emplacement, l&#039;exp\u00e9rience client et le d\u00e9veloppement de la communaut\u00e9. Un magasin phare doit incarner les valeurs de la marque.<\/p>\n<p><strong>Comment Toni Pons s&#039;implique-t-elle aupr\u00e8s de la communaut\u00e9 locale ?<\/strong><\/p>\n<p>We plan to collaborate with local creatives, stylists, influencers and community events to create meaningful connections. Toni Pons is about lifestyle, not just footwear. We want to host in-store events, seasonal launches, and styling sessions that celebrate Miami Beach&#8217;s vibrant culture and international flair. We are planning special launch events, seasonal promotions, and exclusive previews of new collections. Customers can expect curated experiences that highlight our Mediterranean roots while celebrating Miami&#8217;s unique energy.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/8B7A8866-1-200x300.jpg\" alt=\"\" width=\"251\" height=\"377\" data-warning=\"Missing alt text\" \/>\n<p><strong>Comment Toni Pons va-t-elle \u00e9voluer dans les prochaines ann\u00e9es ?<\/strong><\/p>\n<p>Nous constatons que Toni Pons poursuit sa croissance aux \u00c9tats-Unis tout en pr\u00e9servant son caract\u00e8re artisanal. L&#039;innovation en mati\u00e8re de confort, de durabilit\u00e9 et de design restera au c\u0153ur de notre \u00e9volution. Nous avons pour ambition de renforcer notre pr\u00e9sence sur les principaux march\u00e9s mondiaux, de d\u00e9velopper des exp\u00e9riences ax\u00e9es sur la communaut\u00e9 et de continuer \u00e0 partager l&#039;art de vivre m\u00e9diterran\u00e9en avec nos clients du monde entier.<\/p>\n<p>Women&#8217;s History Month Miami Beach is \u00a0a call to celebrate, support and elevate.\u00a0 Miami Beach thrives because of its diversity, its creativity, and its relentless forward motion. Women have always been at the center of that story, even when history didn&#8217;t write their names down.<\/p>\n<p>This month invites every business-big or small-to help rewrite that narrative. To shine a light. To amplify voices. To honor the women who built this city and those who are shaping its future.<\/p>\n<p>Because when Miami Beach celebrates women, it doesn&#8217;t just remember history.<\/p>\n<p>\u00c7a marche.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Women&#8217;s History Month 2026 theme is &#8220;Leading the Change: Women Shaping a Sustainable Future&#8221;. This theme recognizes women who [&hellip;]<\/p>\n","protected":false},"author":245,"featured_media":396720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_searchwp_excluded":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-396719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TONI PONS: A SPANISH FOOTWEAR BRAND STEPPING INTO MIAMI BEACH - City of Miami Beach<\/title>\n<meta name=\"description\" content=\"Toni Pons, a Spanish footwear brand making its mark in Miami Beach, joins the city\u2019s thriving network of women-led businesses driving growth, innovation, and sustainability. 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