Unveiling of New Public Square at Rue Vendome

(Miami Beach, FL) Mar 30, 2018 -

The City of Miami Beach is permanently closing Rue Vendome to vehicular traffic – creating a walkable and vibrant main street for residents to take in the Miami Beach landscape.

Home to small businesses ranging from family-owned flower shops to ethnic restaurants, the commercial area at 71 Street and Rue Vendome is unique in character and history. Now, the neighborhood is getting a makeover in hopes of allowing these businesses to further flourish.

“Economic growth is dependent upon the aesthetic and functionality of a built environment,” shared Mayor Dan Gelber. “With this in mind, I have full faith the beautification and closure of Rue Vendome will create a permanent place for residents to enjoy and businesses to succeed.”

Transforming the street from a public lot to an artistic communal center, city staff and volunteers will paint a vibrant Art Deco sunburst across the pavement beginning Monday, April 2 until Thursday, April 5. In partnership with urban design firm Street Plans, the large-scale mural will be worked on during daylight hours. Hanging bistro lights and outdoor seating will be installed to further activate the space.

Throughout the week, the city will host numerous activations collaborating with residents and celebrating the first significant portion of the North Beach Master Plan. The complete mural will be unveiled Friday, April 6 at 6 p.m. at the monthly Friday Night Live event.