{"id":228342,"date":"2022-10-31T22:49:09","date_gmt":"2022-11-01T02:49:09","guid":{"rendered":"https:\/\/www.miamibeachfl.gov\/?page_id=228342"},"modified":"2025-06-02T22:15:14","modified_gmt":"2025-06-03T02:15:14","slug":"november-2022-business-spotlight-copy","status":"publish","type":"page","link":"https:\/\/www.miamibeachfl.gov\/pt\/spotlight\/november-2022-business-spotlight-copy\/","title":{"rendered":"Destaque de neg\u00f3cios de novembro de 2022 - Abbott Florist"},"content":{"rendered":"<h5>\n\t\t<a href=\"https:\/\/www.miamibeachfl.gov\/pt\/mbbiznews\/\" title=\"Assine aqui para receber o boletim de neg\u00f3cios da cidade mensalmente em sua caixa de entrada.\"  target=\"_blank\"  rel=\"noopener\">\n\t\t\tAssine aqui para receber o boletim de neg\u00f3cios da cidade mensalmente em sua caixa de entrada.\t\t<\/a>\n\t<\/h5>\n<h5>\n\t\t<a href=\"https:\/\/myemail.constantcontact.com\/Stay-connected-with-MB-Biz--.html?soid=1011085968389&#038;aid=S0mHBwwl4Fs\" title=\"Boletim de Neg\u00f3cios\"  target=\"_blank\"  rel=\"noopener\">\n\t\t\tBoletim de Neg\u00f3cios\t\t<\/a>\n\t<\/h5>\n\t<p><strong>Abbott Florist: Prosperando em Miami Beach<\/strong><\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2022\/10\/Romina.png\" alt=\"Romina\" itemprop=\"image\" title=\"Romina\" onerror=\"this.style.display='none'\" loading='lazy' \/>\n\t<p>Romina Orozco-Encio est\u00e1 ligada a Miami Beach h\u00e1 mais de 30 anos e \u00e9 a atual propriet\u00e1ria da Abbott Florist na Ilha Normandia. A Abbott Florist come\u00e7ou em 1990, quando Romina e sua fam\u00edlia se mudaram da Argentina para Miami Beach, onde seu pai j\u00e1 havia sido dono e operado uma floricultura. Naturalmente, sua primeira inclina\u00e7\u00e3o foi abrir uma nos Estados Unidos. Depois de algum tempo, o neg\u00f3cio foi passado para Romina, que continuou a administr\u00e1-lo como um neg\u00f3cio familiar.<\/p>\n<p>Como qualquer neg\u00f3cio que esteja aberto por um longo per\u00edodo, a Abbott Florist suportou e sobreviveu a tremendas dificuldades. A Abbott Florist sobreviveu \u00e0 recess\u00e3o p\u00f3s-bolha da internet, \u00e0 Grande Recess\u00e3o de 2008 e, mais recentemente, \u00e0 pandemia de COVID-19. Como muitos outros neg\u00f3cios, a Abbott Florist ficou fechada por 5 meses durante a pandemia, e os tempos pareciam sombrios. Sem conseguir gerar vendas, eles come\u00e7aram a ter dificuldades para pagar o aluguel da loja e tamb\u00e9m n\u00e3o conseguiam comprar estoque adicional, j\u00e1 que os fornecedores de flores tamb\u00e9m estavam fechados em todo o mundo.<\/p>\n<p>Mas, como em qualquer momento dif\u00edcil da vida, h\u00e1 oportunidades de retribuir. No auge da pandemia, o comiss\u00e1rio de Miami Beach, David Richardson, organizou campanhas de arrecada\u00e7\u00e3o de alimentos para os moradores de Miami Beach que estavam com dificuldades para sobreviver. Nessas campanhas, surgiu a oportunidade. Romina estava passando pelas campanhas e perguntou como poderia ajudar. Disseram-lhe que havia um fornecedor de flores que estava querendo se livrar de seu estoque. Romina contatou o fornecedor e conseguiu garantir as flores e as usou para decorar as longas filas e as pessoas na campanha de arrecada\u00e7\u00e3o de alimentos. O impacto sentido pela comunidade foi tamanho que, dois anos depois, as pessoas ainda v\u00e3o \u00e0 loja de Romina e a agradecem por decorar a fila com flores e lhes dar pelo menos um momento de felicidade durante aqueles tempos dif\u00edceis. Ao retribuir \u00e0 comunidade, as pessoas ainda compram em sua loja, o que, por sua vez, ajuda seus neg\u00f3cios.<\/p>\n<p>Durante esse per\u00edodo de recupera\u00e7\u00e3o, Romina conseguiu obter assist\u00eancia com a ajuda da Prefeitura de Miami Beach e do Prospera. O Departamento de Desenvolvimento Econ\u00f4mico da Prefeitura de Miami Beach ofereceu \u00e0s empresas de Miami Beach um Subs\u00eddio em Bloco para o Desenvolvimento Comunit\u00e1rio (Community Development Block Grant Coronavirus, ou CDBG-CV), criado para auxiliar pequenas empresas que tiveram que fechar ou foram impactadas pela pandemia. Romina conseguiu se candidatar a esse subs\u00eddio e recebeu $20.000 em fundos CDBG-CV, que foram usados para pagar o aluguel e comprar estoque adicional agora que seu neg\u00f3cio estava de volta \u00e0s atividades.<\/p>\n<p>Por meio da Miami Beach Business Academy, Romina tamb\u00e9m recebeu assist\u00eancia t\u00e9cnica gratuita da Prospera. A Prospera \u00e9 uma organiza\u00e7\u00e3o sem fins lucrativos focada em fornecer assist\u00eancia t\u00e9cnica a empreendedores carentes para que possam alcan\u00e7ar seus objetivos de neg\u00f3cios com mais efici\u00eancia. Romina participou de um dos webinars mensais sobre capacita\u00e7\u00e3o e de sess\u00f5es de treinamento presenciais realizadas pela Prospera durante 4 dias, com foco em ensinar empreendedores a aplicar a tecnologia em seus neg\u00f3cios, os fundamentos da tecnologia, marketing digital e seguran\u00e7a cibern\u00e9tica. Ao participar das sess\u00f5es de treinamento, Romina tamb\u00e9m teve a oportunidade de fazer networking com outras empresas, parceiros da comunidade e bancos, e ganhou um laptop para sua empresa.<\/p>\n<p>Com a ajuda de parceiros da comunidade, como a cidade de Miami Beach e a coragem empreendedora de Prospera e Romina, a Abbott Florist permanece aberta para a comunidade de Miami Beach, proporcionando alegria e flores para o futuro pr\u00f3ximo.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Subscribe here to receive the City&#8217;s business newsletter to your inbox monthly. Business Newsletter Abbott Florist: Thriving in Miami Beach [&hellip;]<\/p>\n","protected":false},"author":222,"featured_media":0,"parent":253255,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_searchwp_excluded":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-228342","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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