{"id":238590,"date":"2023-01-03T15:40:28","date_gmt":"2023-01-03T20:40:28","guid":{"rendered":"https:\/\/www.miamibeachfl.gov\/?page_id=238590"},"modified":"2024-11-18T13:02:24","modified_gmt":"2024-11-18T18:02:24","slug":"january-2023-business-spotlight-celmas-dry-cleaners","status":"publish","type":"page","link":"https:\/\/www.miamibeachfl.gov\/pt\/spotlight\/january-2023-business-spotlight-celmas-dry-cleaners\/","title":{"rendered":"Janeiro de 2023 - Destaque de Neg\u00f3cios \u2013 Celmas Dry Cleaners"},"content":{"rendered":"<p><b>Lavanderia a Seco Celmas \u2013 Um Neg\u00f3cio Cheio de Brilho<\/b><\/p>\r\n<p>Simona Quispe, propriet\u00e1ria da Celmas Dry Cleaners, trabalha em Miami Beach desde os anos 80. Natural da Bol\u00edvia, Simona mudou-se para o sul da Fl\u00f3rida e encontrou seu primeiro emprego em uma lavanderia localizada na Collins Avenue e 27<sup>\u00ba<\/sup> Rua. Com pouca ou nenhuma experi\u00eancia no setor de lavanderias, Simona encontrou sua paix\u00e3o e se dedicou a desenvolver suas habilidades operacionais e de gest\u00e3o no trabalho. Depois de alguns anos, o chefe de Simona a abordou com a not\u00edcia de que estava se mudando para o exterior e lhe ofereceu a oportunidade de assumir a lavanderia. A imigrante orgulhosa e determinada, que se autodenomina uma pessoa que gosta de correr riscos, aceitou a proposta, pegou dinheiro emprestado para comprar o neg\u00f3cio e n\u00e3o olhou para tr\u00e1s.<\/p>\r\n<p>A Celmas Dry Cleaners, atualmente localizada na Avenida Sheridan, 4111, atende a comunidade h\u00e1 mais de 25 anos. Oferece diversos servi\u00e7os, incluindo, entre outros, lavagem a seco e lavanderia profissional, alfaiataria e ajustes, al\u00e9m de conserto de acess\u00f3rios e cal\u00e7ados. Com uma vis\u00e3o e miss\u00e3o \u00fanicas e criativas, a Celmas busca conscientemente a excel\u00eancia, o atendimento de qualidade ao cliente e a entrega de valor \u00e0 comunidade.<\/p>\r\n<p>A Celmas Dry Cleaners, como muitas outras, n\u00e3o escapou do impacto negativo da pandemia global. Felizmente, Simona encontrou al\u00edvio por meio do Programa de Reembolso de Emerg\u00eancia para Pequenas Empresas do Programa de Desenvolvimento Comunit\u00e1rio da Cidade de Miami Beach (CDM) - Subs\u00eddio para Desenvolvimento Comunit\u00e1rio em Emerg\u00eancia contra o Coronav\u00edrus, uma iniciativa criada para ajudar empresas afetadas pela pandemia. Felizmente, a Celmas Dry Cleaners permaneceu aberta como um neg\u00f3cio essencial, embora as vendas tenham ca\u00eddo significativamente. O subs\u00eddio permitiu que Simona pagasse parte do aluguel e adquirisse equipamentos mais eficientes.<\/p>\r\n<p>Al\u00e9m disso, como participante do programa de Miami Beach, Simona recebeu assist\u00eancia empresarial da Prospera, uma organiza\u00e7\u00e3o sem fins lucrativos focada em fornecer suporte para capacita\u00e7\u00e3o de empresas que buscam sobreviver e prosperar, aprendendo a focar e priorizar seus objetivos e opera\u00e7\u00f5es. Com a assist\u00eancia personalizada e individual de um consultor de neg\u00f3cios da Prospera, Simona descobriu a import\u00e2ncia de ter uma estrat\u00e9gia de marketing digital para promover seu neg\u00f3cio online e atrair novos clientes, al\u00e9m de engajar os clientes existentes. Simona participou dos webinars em espanhol, apresentados pela Prefeitura de Miami Beach e pela Prospera sobre Continuidade de Neg\u00f3cios, o que a ajudou a desenvolver estrat\u00e9gias de resili\u00eancia empresarial que lhe permitir\u00e3o estar mais bem preparada para surpresas imprevis\u00edveis no futuro.<\/p>\r\n<p>A Prospera trabalhou com Simona para navegar e identificar servi\u00e7os como sess\u00f5es de treinamento educacional, consultoria avan\u00e7ada em neg\u00f3cios e acesso a capital. A estrat\u00e9gia est\u00e1 fortalecendo a capacidade da Celmas Dry Cleaners de crescer, prosperar e contribuir para o ecossistema de pequenas empresas de Miami Beach.<\/p>","protected":false},"excerpt":{"rendered":"<p>CELMAS DRY CLEANERS &#8211; A Business Full of Shine Simona Quispe, owner of Celmas Dry Cleaners, has been working in [&hellip;]<\/p>\n","protected":false},"author":222,"featured_media":0,"parent":253255,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_searchwp_excluded":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-238590","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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