{"id":396719,"date":"2026-02-25T17:05:45","date_gmt":"2026-02-25T22:05:45","guid":{"rendered":"https:\/\/www.miamibeachfl.gov\/?p=396719"},"modified":"2026-02-25T17:05:45","modified_gmt":"2026-02-25T22:05:45","slug":"toni-pons-a-spanish-footwear-brand-stepping-into-miami-beach","status":"publish","type":"post","link":"https:\/\/www.miamibeachfl.gov\/pt\/toni-pons-a-spanish-footwear-brand-stepping-into-miami-beach\/","title":{"rendered":"TONI PONS: UMA MARCA ESPANHOLA DE CAL\u00c7ADOS CHEGANDO A MIAMI BEACH"},"content":{"rendered":"<img decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/8B7A8809-1024x683.jpg\" alt=\"A group of people pose behind a large white ribbon at a ribbon-cutting ceremony outside a warmly lit storefront. Two staff members stand at either end holding the ribbon, while several attendees, including a woman in a pink floral dress, smile in the doorway. The setting is the Toni Pons retail space with soft golden lighting and decorative displays inside.\" itemprop=\"image\" height=\"683\" width=\"1024\" title=\"INAUGURA\u00c7\u00c3O DA TONI PONS\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p>The Women&#8217;s History Month 2026 theme is &#8220;Leading the Change: Women Shaping a Sustainable Future&#8221;. This theme recognizes women who are reimagining and rebuilding systems to ensure long-term sustainability across environmental, economic, social, and educational sectors.<\/p>\n<p>Every March, Women&#8217;s History Month arrives like a tide-steady, powerful, and full of stories that deserve to be heard. But on Miami Beach, this month is more than a national observance. It&#8217;s a mirror held up to the city&#8217;s soul, reflecting the women who have shaped its culture, powered its economy, and infused its streets with creativity, resilience, and ambition. For Miami Beach businesses, honoring Women&#8217;s History Month is not just a gesture. It is a responsibility. It is an opportunity. And, more than anything, it is a celebration of the people who make this city extraordinary.<\/p>\n<p>Des\u00e7a a Collins Avenue, Espa\u00f1ola Way, 41<sup>rua<\/sup> Rua, 71<sup>rua<\/sup> Seja na Washington Street, na Washington Avenue, na Ocean Drive ou na Lincoln Road, voc\u00ea sentir\u00e1 a pulsa\u00e7\u00e3o de uma cidade constru\u00edda sobre o empreendedorismo. As mulheres est\u00e3o no centro dessa energia. As mulheres s\u00e3o:<\/p>\n<ul>\n<li>Restauradores que misturam sabores de sua heran\u00e7a em pratos que se tornam lendas locais;<\/li>\n<li>Propriet\u00e1rios de boutiques que criam espa\u00e7os com atmosfera acolhedora;<\/li>\n<li>Gerentes de hotel que transformam a hospitalidade em uma forma de arte;<\/li>\n<li>Artistas, designers e criadores que conferem a Miami Beach sua est\u00e9tica inconfund\u00edvel; e muito mais.<\/li>\n<\/ul>\n<p>Os neg\u00f3cios liderados e administrados por mulheres n\u00e3o s\u00e3o um nicho em Miami Beach. Eles s\u00e3o uma for\u00e7a motriz e, quando a cidade os apoia, toda a comunidade prospera.<\/p>\n<p>Women&#8217;s History Month gives Miami Beach businesses a platform to spotlight the women who have shaped their journeys, whether they are founders, employees, mentors, and\/or community leaders.<\/p>\n<p>Essas hist\u00f3rias s\u00e3o importantes porque:<\/p>\n<ul>\n<li>Inspirar a pr\u00f3xima gera\u00e7\u00e3o de empreendedores;<\/li>\n<li>fortalecer o orgulho da comunidade; e<\/li>\n<li>Nos lembram que o progresso \u00e9 constru\u00eddo por pessoas que ousaram seguir em frente.<\/li>\n<\/ul>\n<p>Quando um caf\u00e9 local compartilha a hist\u00f3ria da av\u00f3 que ensinou seu dono a cozinhar, ou quando uma galeria destaca o trabalho de uma artista promissora, cria-se uma conex\u00e3o que vai al\u00e9m do com\u00e9rcio. Torna-se algo pessoal, emocional e humano; \u00e9 isso que faz com que moradores, visitantes e turistas voltem sempre.<\/p>\n<p>Consumers today want to support brands with purpose. They want to know their dollars uplift real people and real stories. In a city where tourism and local culture intertwine, authenticity is currency. Women&#8217;s History Month gives businesses a chance to show who they are and what they stand for.<\/p>\n<p>A revista Economic Development conversou com Lili Pons, propriet\u00e1ria da Toni Pons, para discutir os motivos que levaram \u00e0 abertura de uma loja principal nos Estados Unidos.<\/p>\n<p>A Toni Pons inaugurou recentemente sua loja no n\u00famero 1656 da Avenida Lenox. Trata-se de uma marca espanhola de cal\u00e7ados focada na sustentabilidade, utilizando materiais naturais como juta, algod\u00e3o, linho e r\u00e1fia, com mais de 90% de suas cole\u00e7\u00f5es incorporando esses materiais ecol\u00f3gicos. A empresa prioriza o trabalho artesanal, utilizando couro certificado pelo Leather Working Group e oferecendo op\u00e7\u00f5es de tecido reciclado para minimizar o impacto ambiental.<\/p>\n<p>Com mais de 75 anos de tradi\u00e7\u00e3o, inspirada no artesanato, conforto e design atemporal, a marca come\u00e7ou como uma empresa familiar especializada em alpargatas feitas \u00e0 m\u00e3o e, ao longo dos anos, evoluiu, mantendo-se fiel \u00e0s suas ra\u00edzes. A marca foi inspirada a trazer um estilo de vida mediterr\u00e2neo de eleg\u00e2ncia descomplicada, materiais naturais e design que prioriza o conforto para um mercado que valoriza tanto a qualidade quanto o estilo.<\/p>\n<p><strong>O que torna a Toni Pons \u00fanica em compara\u00e7\u00e3o com outras lojas de cal\u00e7ados em Miami Beach?<\/strong><\/p>\n<p>Ao ser questionada sobre a competi\u00e7\u00e3o em Miami Beach, Lili compartilhou que a Toni Pons se destaca pelo artesanato aut\u00eantico e pela forte identidade espanhola. Cada par reflete uma tradi\u00e7\u00e3o de t\u00e9cnicas feitas \u00e0 m\u00e3o, especialmente as ic\u00f4nicas solas de juta. Diferentemente de muitas marcas de produ\u00e7\u00e3o em massa, a Toni Pons prioriza materiais naturais, design focado no conforto e silhuetas atemporais que transcendem as tend\u00eancias sazonais. Os sapatos Toni Pons s\u00e3o projetados para serem t\u00e3o confort\u00e1veis quanto bonitos.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/miami_5-240x300.jpg\" alt=\"\" width=\"277\" height=\"347\" data-warning=\"Missing alt text\" \/>\n<p><strong>Quais s\u00e3o os seus sapatos de assinatura?<\/strong><\/p>\n<p>Nossos cal\u00e7ados exclusivos s\u00e3o as alpargatas feitas \u00e0 m\u00e3o. Das cl\u00e1ssicas alpargatas com salto anabela aos modelos rasteiros e sand\u00e1lias plataforma, os designs s\u00e3o a ess\u00eancia da marca. Nossas alpargatas com la\u00e7o de fita, sand\u00e1lias de couro atemporais e saltos anabela confort\u00e1veis combinam eleg\u00e2ncia com praticidade para o dia todo, sendo igualmente um sucesso. Nossos cal\u00e7ados transitam com facilidade de tardes na praia a elegantes eventos noturnos.<\/p>\n<p><strong>Por que voc\u00ea tomou a ousada decis\u00e3o de se mudar para Miami Beach?<\/strong><\/p>\n<p>Miami Beach \u00e9 a escolha perfeita para a Toni Pons. A energia vibrante, o p\u00fablico internacional e o clima quente durante todo o ano combinam perfeitamente com o nosso esp\u00edrito mediterr\u00e2neo. O estilo de vida \u00e9 descontra\u00eddo, mas sofisticado, e complementa a nossa marca. Miami Beach \u00e9 din\u00e2mica, global e est\u00e1 em constante evolu\u00e7\u00e3o. Atrai tanto turistas quanto moradores que apreciam moda, design e marcas voltadas para o estilo de vida. Seu forte com\u00e9rcio varejista, belo ambiente e diversidade cultural fazem dela um lugar estimulante para o desenvolvimento de neg\u00f3cios inovadores.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/IMG_0100-225x300.png\" alt=\"\" width=\"291\" height=\"388\" data-warning=\"Missing alt text\" \/>\n<p><strong>Voc\u00ea pode compartilhar sua experi\u00eancia de abrir uma filial em Miami Beach?<\/strong><\/p>\nOpening a franchise has been both exciting and rewarding. It requires careful planning, a strong understanding of the local market, and a deep respect for the brand&#8217;s DNA. Balancing global identity with local culture is key. Building the right team and creating an immersive brand experience in-store makes a difference.\n<p><strong>Que conselho voc\u00ea daria \u00e0s empresas que est\u00e3o considerando abrir sua primeira loja principal nos Estados Unidos?<\/strong><\/p>\n<p>Entenda profundamente o seu mercado e tenha clareza sobre a identidade da sua marca. O mercado americano \u00e9 competitivo e valoriza a autenticidade e uma narrativa impactante. Invista em localiza\u00e7\u00e3o, experi\u00eancia do cliente e constru\u00e7\u00e3o de comunidade. Uma loja conceito deve ser uma express\u00e3o f\u00edsica dos valores da marca.<\/p>\n<p><strong>Como Toni Pons interage com a comunidade local?<\/strong><\/p>\n<p>We plan to collaborate with local creatives, stylists, influencers and community events to create meaningful connections. Toni Pons is about lifestyle, not just footwear. We want to host in-store events, seasonal launches, and styling sessions that celebrate Miami Beach&#8217;s vibrant culture and international flair. We are planning special launch events, seasonal promotions, and exclusive previews of new collections. Customers can expect curated experiences that highlight our Mediterranean roots while celebrating Miami&#8217;s unique energy.<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miamibeachfl.gov\/wp-content\/uploads\/2026\/02\/8B7A8866-1-200x300.jpg\" alt=\"\" width=\"251\" height=\"377\" data-warning=\"Missing alt text\" \/>\n<p><strong>Como Toni Pons ir\u00e1 evoluir nos pr\u00f3ximos anos?<\/strong><\/p>\n<p>Acreditamos que a Toni Pons continuar\u00e1 a crescer nos EUA, mantendo sua ess\u00eancia artesanal. A inova\u00e7\u00e3o em conforto, sustentabilidade e design permanecer\u00e1 fundamental para nossa evolu\u00e7\u00e3o. Nosso objetivo \u00e9 fortalecer nossa presen\u00e7a em mercados globais importantes, expandir experi\u00eancias voltadas para a comunidade e continuar compartilhando o estilo de vida mediterr\u00e2neo com clientes em todo o mundo.<\/p>\n<p>Women&#8217;s History Month Miami Beach is \u00a0a call to celebrate, support and elevate.\u00a0 Miami Beach thrives because of its diversity, its creativity, and its relentless forward motion. Women have always been at the center of that story, even when history didn&#8217;t write their names down.<\/p>\n<p>This month invites every business-big or small-to help rewrite that narrative. To shine a light. To amplify voices. To honor the women who built this city and those who are shaping its future.<\/p>\n<p>Because when Miami Beach celebrates women, it doesn&#8217;t just remember history.<\/p>\n<p>Isso resolve o problema.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Women&#8217;s History Month 2026 theme is &#8220;Leading the Change: Women Shaping a Sustainable Future&#8221;. This theme recognizes women who [&hellip;]<\/p>","protected":false},"author":245,"featured_media":396720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_searchwp_excluded":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-396719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TONI PONS: A SPANISH FOOTWEAR BRAND STEPPING INTO MIAMI BEACH - City of Miami Beach<\/title>\n<meta name=\"description\" content=\"Toni Pons, a Spanish footwear brand making its mark in Miami Beach, joins the city\u2019s thriving network of women-led businesses driving growth, innovation, and sustainability. 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