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Oct. 21, 2026
– Developed in partnership with the Greater Miami Convention & Visitors Bureau –
Video link: https://www.youtube.com/watch?v=wKMf92TOJN8&feature=youtu.be
The City of Miami Beach invites residents and visitors to rediscover what they've been missing through “Find Your Wonder,” new campaign spotlighting the museums, performance venues, historic sites and creative institutions that make Miami Beach a year-round cultural destination.
At the heart of the campaign’s promotional vídeo is a whimsical Lost & Found booth set against the backdrop of Miami Beach's shoreline. There, a quirky attendant helps visitors recover something increasingly rare in a fast-paced world — moments of awe, creative inspiration and meaningful human connection. Through this magical experience, the campaign invites audiences to explore Miami Beach's many cultural institutions and discover the transformative power of the arts.
The campaign will run on digital, social, video, outdoor and print platforms, extending its reach to residents and visitors throughout South Florida.
“There is no doubt that the arts enrich our community and strengthen our economy,” said Prefeito de Miami Beach, Steven Meiner. “This campaign celebrates nearly 20 institutions and organizations that help make our city one of South Florida's premier destinations for arts and culture year-round.”
Featured cultural anchors include: Miami Beach Bandshell, The Bass Museum of Art, Miami Beach Botanical Garden, Miami City Ballet, Miami Design Preservation League, The Fillmore Miami Beach at the Jackie Gleason Theater, Holocaust Memorial Miami Beach, Miami Beach Jewish Community Center, Jewish Museum of Florida-FIU, Moonlighter FabLab, Miami New Drama, New World Symphony, O Cinema, O, Miami, Oolite Arts, Miami Beach Regional Library, Miami Beach Urban Studios-FIU and The Wolfsonian-FIU.
Later this fall, the marketing initiative will come to life through a traveling Lost & Found booth activation appearing at select locations on and off Miami Beach. Visitors will have the opportunity to interact with the installation, win tickets to cultural events and send illustrated postcards featuring original watercolor artwork of some of the city’s most beloved venues. Dates and locations will be announced on FindYourWonderMB.com.
Known around the world for its iconic beaches and internationally acclaimed Art Week, the coastal city is home to a vibrant cultural community that thrives all year long. Developed in partnership with the Greater Miami Convention & Visitors Bureau and supported by VML, “Find Your Wonder” encourages residents and visitors to step inside the city's museums, theaters, gardens, music halls and other cultural venues to experience the creativity that helps define Miami Beach.
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