Résumé
The South Beach Wine & Food Festival® returns Feb 19–22, bringing thousands of visitors, celebrity chefs, and global media to Miami Beach. Discover smart strategies to boost visibility, attract new customers, and turn festival buzz into revenue, even if you’re not participating. Don’t miss this chance to shine during one of the city’s busiest weekends!
Le South Beach Wine & Food Festival® (SOBEWFF®) returns February 19–22, 2026, drawing thousands of visitors and tourists, celebrity chefs, and global media attention to Miami Beach. As one of the city’s most influential annual events, the festival presents a powerful opportunity for local businesses to increase visibility, attract new customers, and capitalize on elevated foot traffic throughout the week. Attendees come ready to explore, dining at neighborhood restaurants, shopping local boutiques, and discovering new experiences across Miami Beach. Businesses of all types can benefit, even if they are not directly participating in the festival.
To maximize the weekend’s economic potential, businesses can take several strategic steps. Update online hours to reflect extended or special schedules ensures visitors can easily find you when demand is high. Offer festival week specials, such as themed cocktails, prix fixe menus, tasting flights, retail bundles, or limited time services can help convert festival energy into sales. Enhancing curb appeal also matters. A refreshed window display or well-placed signage can capture increased foot traffic. Operational readiness is important. Prepare your staff for higher volume and ensure multilingual support can further enhance the visitor experience. Engage on social media with festival‑related hashtags is another effective way to reach attendees exploring the area.
Small adjustments can create meaningful impact. Plan ahead and align with the momentum of SOBEWFF. Miami Beach businesses can position themselves to stand out, attract new customers, and turn one of the city’s busiest weekends into a strong driver of early year revenue.
Permit Assistance Contacts
Département du bâtiment
(305) 673-7610
https://www.miamibeachfl.gov/city-hall/building/
Département de la planification
(305) 673-7550
https://www.miamibeachfl.gov/city-hall/planning/
Travaux publics
(305) 673-7080
