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Marketing & Communications
The Office of Marketing & Communications acts as a superhighway that connects the City of Miami Beach with residents, community groups, our many visitors and the media. The office takes the pulse of city stakeholders to fulfill our role as internal marketing agency and the communications engine for all city departments.
Marketing & Communications has a toolkit that includes press releases, social media across multiple platforms, email newsletters tailored to curated audiences, print publications, television, direct mail, text alerts, personal interactions with community groups, crisis communications and out-of-home advertising to include billboards, bus shelters and trolley wraps. We produce thousands of creative content pieces each year. The office is not tasked with promoting tourism and hospitality, since those initiatives are contracted to the Greater Miami Convention & Visitors Bureau, but nevertheless plays an important role in disseminating information regarding events that have a strong tourism component.
Melissa Berthier
Melissa Berthier's career has spanned a variety of industries from non-profits to magazines, beauty to transit and for the past eight years, local government. Read more...
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City of Miami Beach Press Releases are sent out regularly to local and national media outlets. You can read our most recent press releases here.
MB magazine is published quarterly and mailed to 62,247 Miami Beach households as the city’s official magazine. The publication is intended to help residents understand and appreciate the breadth of programs and services available in the community. The magazine consistently ranks on resident surveys as the #1 source for how residents receive their municipal information. To ensure maximum distribution of these magazines, the city positions additional copies at various city-owned facilities throughout Miami Beach. You can find digital copies of MB here.
MBTV, the City of Miami Beach government access channel, broadcasts and livestreams internally produced original programming to support various initiatives and programs. You’ll find MBTV on Breezeline Channel 660, AT&T U-verse Channel 99 or Hotwire Fision Digital Access Channel 395. You can also find MBTV content on the City of Miami Beach website by entering “MBTV” in the search field.
Neighborhood Affairs Division is one of the newest and most important groups within our office. The division keeps residents informed about important projects that will improve Miami Beach neighborhoods. It also arranges town hall-style meetings to keep residents informed about key issues. The division maintains an updated online repository of project information here.
Social Media (Twitter and Instagram: @MiamiBeachNews; Facebook: Facebook.com/cityofMiamiBeach) continues to grow as a cost-effective tool to build audience and brand awareness while stimulating engagement with residents. Engagement is contingent on appropriate content that is relevant, transparent and responsive while our team continually monitors impression and metric reports to fine-tune future strategies.