Miami Beach Invites Visitors to ‘Wake Up to a New March’

Miami Beach, FL – This spring, break into a sweat on Miami Beach as the city flexes a fitness and wellness approach that invites visitors to experience the global travel destination in a healthy way. While implementing measures that ensure public safety, order and a positive environment, the city will once again make it clear that the disorderly crowds, unlawful behavior and violence of the past will not be tolerated.

“After two successful back-to-back spring break seasons, Miami Beach has ended the chaos and restored order,” said Miami Beach Mayor Steven Meiner. “Strong police visibility and firm enforcement have created the stability businesses need to invest, operate, and succeed—while ensuring residents and visitors can enjoy the month of March.”

The season kicks off with the Life Time 305 Half Marathon & 5K on March 1, a course designed to showcase the city’s waterfront and tropical surroundings. Next up are two fitness events taking place on the sands of South Beach — starting with Gymreapers Wodapalooza from March 12-15 — the world’s largest fitness festival and competition that features more than 2,000 athletes from around the world, an expo with more than 100 brands and an expected 40,000 fitness enthusiasts. On March 21-22, the 2026 ATHX Games: Miami Beach Presented by adidas makes their entry into North America with a special showcase edition with some of fitness racing’s top athletes, influencers and open community competitors on the city’s shores. Combining both running and functional workout stations, HYROX will also return to the Miami Beach Convention Center during the first week of April with 12,000 athletes and spectators.

“We are keeping every strict enforcement tool fully available, while giving our Chief of Police the flexibility to deploy them based on real-time conditions on the ground,” shared Miami Beach Commissioner Alex J. Fernandez. “We are leaving the disorder of past spring breaks behind and moving forward with a safer, more disciplined approach that supports our businesses and allows everyone to enjoy our city the right way.”

The entire month of March has been designated as a high-impact period in Miami Beach, resulting in additional measures with respect to traffic, staffing and public safety.

The periods between March 12-15 and March 19-22 are expected to generate the largest spring break crowds this year. As such, more stringent measures will be implemented during these two weekends, including:

• The Miami Beach Police Department will implement a License Plate Reader (LPR) detail on the eastbound lanes of the MacArthur and Julia Tuttle causeways on March 13-15 and March 20-22 starting at 10 p.m. (with setup commencing at 9 p.m.). Motorists should expect significant traffic impacts and delays as eastbound travel lanes will be reduced on the MacArthur and Julia Tuttle causeways. MBPD will also have a License Plate Reader detail along the 5 Street corridor on March 6-8 starting at 10 p.m. (with setup commencing at 9 p.m.).

License Plate Readers have historically been instrumental in the identification of serious and violent offenders as well as the recovery of stolen vehicles and firearms.

• DUI enforcement will be conducted on March 13-14 and March 20-21.
• Ocean Drive will only be accessible to vehicles from the most northern available street with a sole exit at 5 Street on March 12-15 and March 19-22.
• Businesses renting or leasing golf carts, low-speed vehicles, autocycles (i.e. slingshots), motorized scooters, mopeds, motorcycles powered by motors of 50 cubic centimeters or less and motorized bicycles will be suspended from operating on March 12-15 and March 19-22.

Beginning Thursday, March 5, the following high-impact measures will be in place every Thursday - Sunday throughout the month of March:

• Parking garages in the Art Deco District will have flat-fee rates starting at $40 to $100, including the garages at 7 Street and Collins Avenue (G1), 12 Street and Washington Avenue (G2), 13 Street and Collins Avenue (G3), and 16 Street between Collins and Washington avenues (G4).

On-street parking and surface lots will operate under elevated pricing from $4 to $15 per hour, while resident rates will remain $1 per hour.

• The nonresident towing rate will be $548 — double the regular rate — plus administrative fees for vehicles towed in the Art Deco District.
• Beach entrances on Ocean Drive will be limited to 5, 7, 8, 10, 12 and 14 streets and will have security checkpoints to ensure prohibited items are not brought onto the beach, including coolers, glass containers, inflatable devices, tents, tables and similar objects. Amplified music without a city-issued permit will be restricted. As a reminder, alcohol and smoking are always prohibited on city beaches.
• Package liquor stores in the Art Deco District will strictly adhere to the 8 p.m. regular closing time.
• The Miami Beach Police Department (MBPD) will implement a traffic plan beginning at 6 p.m. each Thursday through Sunday to reduce traffic impacts around the South of Fifth (SoFi), West Avenue and Flamingo Park neighborhoods. Motorists can access the SoFi neighborhood via Alton Road, Washington Avenue and Collins Avenue. The Flamingo Park neighborhood can only be accessed via Alton Road. Local access restrictions will be enforced on some city streets to limit traffic and improve mobility for residents and business patrons.

Based upon operational needs, all the above is subject to modification.

Staffing
Staffing levels for Miami Beach Police, Fire Rescue, Ocean Rescue, Code Compliance, Park Rangers, Parking and Sanitation will be significantly enhanced throughout the month of March.

MBPD will be supplemented by the Florida Department of Law Enforcement, Florida Highway Patrol, Miami-Dade Sheriff’s Office and other municipal law enforcement agencies.

The Miami Beach Fire Department will have augmented staffing, including Fire Inspectors who will be conducting nightly, weekend inspections for occupancy loads and life safety systems at nightclubs and other establishments.

Goodwill Ambassadors wearing pink “Take Care of Our City” T-shirts will be deployed throughout the Art Deco District to answer visitor questions, provide directions and give tips on how to enjoy the city.

Miami Beach Trolley Service

The Miami Beach free citywide trolley service will operate on an enhanced schedule March 11-14, March 18-21 and March 25-28 from 8 a.m. to 1 a.m., with two additional vehicles operating on the South Beach loops as well as two additional vehicles assigned to the Collins Express Trolley.

‘Wake Up to a New March’

This year, the city has shifted its spring break message from defining what it isn’t — an anything‑goes party town — to confidently declaring what it is: one of the world’s premier destinations for fitness and wellness. To show how far Miami Beach has moved forward, the “Wake Up to a New March” campaign follows a visitor who last experienced the city a decade ago and returns expecting the same party‑centric vibe. Instead, that person is met with a transformed Miami Beach that now celebrates health and balance.

View this year’s PSA here.

For additional information, visit www.miamibeachfl.gov/breakasweat.

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